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Strategic Real Estate
From Ottawa to Cornwall

Exposure. Precision. Leverage.

Because selling your home is a financial event — not merely a listing.

We Don’t “List” Homes. We Position Assets.

Most agents focus on marketing. We focus on leverage.

The difference between a home that sells and a home that maximizes value is strategy — pricing precision, buyer psychology, exposure timing, and negotiation control.


That’s where we operate.

Strategic Pricing

Every pricing strategy should serve a purpose — speed, leverage, or maximum net. The market provides the data, but your goals determine the positioning. Strategic pricing is deliberate, not emotional.

Maximum Exposure (MLS® + REALTOR.ca)

Limited exposure limits price. MLS® and REALTOR.ca put your home in front of every serious buyer in the market, not just a small private audience. Broad visibility is what creates negotiating power.

Structured Negotiation

Negotiation isn’t about reacting to offers — it’s about controlling leverage. Structured negotiation creates competitive pressure, protects your position, and maximizes terms, not just price. The right strategy keeps you in control from offer to closing.

Where Most Sellers Leave Money Behind

Modern House

Common Seller Mistakes

  • Pricing based on guesswork

  • Limited exposure

  • Emotional negotiation

  • Weak launch strategy

  • Accepting the first offer too quickly

Modern Living Room

The Result

  • Reduced competition

  • Price reductions

  • Longer days on market

  • Lower final net

Commission is visible. Underpricing is not.

Serving Ottawa, Cornwall & Eastern Ontario

Ottawa | Russell | Embrun | Morrisburg | Long Sault | Cornwall | Surrounding Communities

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This isn't Toronto

Buyer pools are defined. Inventory shifts matter. Exposure is critical. Between Ottawa and Cornwall, competition must be created — not assumed.​That’s why strategic MLS® positioning is non-negotiable.

Services

Cafe Business Meeting

Strategic Home Selling

Modern Suburban Home
Stock Market
Handshake Agreement

FSBO Consultations

Negotiation Representation

Market Analysis & Pricing 

Penny Rudderham Cornwall Ottawa Realtor.jpg

Real Estate. Without Guesswork.

I approach real estate strategically — not emotionally.

My role isn’t to “sell” you.
It’s to protect your equity, structure leverage, and maximize your final net.

Most of my business comes from referrals and repeat clients who value clarity over hype.

Advanced pricing strategy | Structured negotiation

Full MLS® exposure | Calm, decisive guidance

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